Lovex, the rock band from Tampere, will release their third studio album on May 11th 2011 . The single from the Watch Out! –album is called Slave For the Glory and it has been released world wide on February 2011.
The album, Watch Out!, has been written by the band members themselves and produced by Christian, the band's keyboard player. In January 2011 Lovex renewed their recording contract with EMI, who was also in charge for the release of the band's earlier albums.
"The band wanted a considerable change and we thought that the easiest way to accomplish it would be to write and produce the album by ourselves. Therefore, we didn't look for producers outside of the band during the recording process. We composed enough songs for three albums while inhaling fresh influences. Moreover, we were for once able to write an album without any tours, which would have interrupted the recording process.
We are really excited about this album and the new contract with EMI. We feel that we have grown up and rediscovered ourselves. We are no longer pretending to be anything else. We do things in a way that is natural for this band and I'm sure that everyone who listens to this album will hear that," says Theon.
Lovex is known for big radio hits and as many as five Lovex singles (Guardian Angel, Bleeding, Remorse, Die a Little More, and Anyone Anymore) reached the TOP 3 of the Official Finnish single chart. Their debut single Guardian Angel went directly to No. 1 and the "Muuvi" awarded video for that song also got nominated for the Emma-Award (Finnish equivalent for the Grammy-award) by IFPI Finland in 2007. Lovex's singles have sold more than 12 000 copies in Finland alone.
The debut album Divine Insanity has sold more than 20 000 copies in Finland granting the band their first gold record. The album was released in Germany, Austria, Switzerland, and Japan in 2007. The album reached #20 on the German album chart and the single Guardian Angel #22 on the respective single chart. In 2008 Lovex released their second album Pretend or Surrender and the first single, Take a Shot, became the most played song in Finland in April 2008. The band has toured in Europe several times and they have also performed in Japan, where they have visited twice.